Semiotics Theory

Semiotics is the study of signs and sign processes. According to Morris human action involves signs and meaning in three ways:

-Perception stage
-Manipulation Stage
-Consummation Stage

The perception stage is when the person becomes aware of the sign, the manipulation is when the person interprets the sign and decides how to respond to it. Finally the consummation stage is when the person responds.

The semiotic theory can be represented in the music video through album covers and music videos. The connotation of an article is what the article would mean to a member of the audience, this makes music more personal whereas the denotation of an article is what it was intended to mean. This is the meaning that the musician has given a song. They often represent this through use of their music videos.

As well as semantics there is syntactics which is the relationship among signs in formal structures, and there is pragmatics, the relation between signs and their effects on those who use them.